With all this attention on public broadband projects and Greece’e national FTTH project I haven’t blogged much about my other favorite topic: sustainable economic growth. Without looking for another excuse, here’s an excellent talk by Ray Anderson available at www.ted.com discussing the business case of sustainability. How a change from the (polluting) traditional industrial organization to a sustainable business development can a firm increase profitability and recover a crisis. Ray Anderson says that its company goal is zero carbon emmissions by 2020! I most enjoyed the “new” mathematical formula of the 2nd (sustainable) industrial revolution.
